Annette Cannock grew up in Sydney’s eastern suburbs with fashion in her blood. Annette’s innately stylish mother owned an elegant boutique in the city’s original Hilton, the grand dame of Sydney hotels located at the very heart of the shopping and entertainment district. Socialites and movie stars bought the world’s latest evening wear styles and designs in a wealth of the most sumptuous fabrics.

Annette’s passion for beautiful clothes was born as she began to recreate styles she saw, designing gorgeous gowns and perfect dresses for herself and her sisters. The Wish label emulates the luxurious fabrics and sheer beauty of the garments Annette loved as a child.

As a young woman, the fashion devotee travelled the world, always shopping and developing a taste for an eclectic mix of fashions. Annette’s own style is perfectly Wish: a whimsical combination of dream pieces from boutiques in every corner of the globe. An instinctive fashion forecaster Annette has a divine ability to sense next season’s most addictive trends, creating collections that are perfectly positioned for the Wish generation’s zeitgeist.

Having worked in the fashion industry in Sydney, Annette first began creating her own designs from a Surry Hills studio, perfecting individual signature pieces which were injected into boutiques as highlight items, today Annette oversees the creation of seasonal collections for Wish and sister labels Truese and Azuki.

Together with life and business partner Todd Cannock, Annette has built the Wish brand with hard work and determination, committing to an exacting schedule of long work hours and the highest standards. An eclectic mix of visionary creator and pragmatic woman Annette believes that every garment should be perfectly beautiful but ultimately completely wearable.

Annette sees inspiration everywhere, whether she is searching for unique fashion treasures in Sydney markets and Melbourne boutiques or walking the streets of Asia where the rich use of colour and fabric sets her creativity alight. Her mind’s eye is constantly seeing new looks and yet more perfect prints.

Annette has a clear vision of the girl she dresses and feels deeply connected to her. She sees a confident career girl who loves to look her best in her fashion forward wardrobe. Annette’s ambition with every garment is to design a product that is highly accessible but adds something special to the wearer’s day.

Deeply in love with fashion, creating beautiful garments for her loyal following is for this designer truly a Wish come true.


Our clothes are carefully designed with the following measurements in mind:


SKU TheWishStory
Brand WISH

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